Event industry is growing at an exponential rate in India with the advent of communication tool. White Pigeon Events (WPe), an event management venture of Telemission Media Pvt Ltd and Happenings, is specialized in event management and out of home (OOH) media. Being an independent company, we strive to give out of box solution and deliver Return on Investment (ROI) to clients in this competitive world. The company serves in event promotions, brand launch, road shows etc. The company been formed by two prominent players of the media and event industry - Manoj Rastogi, a multifaceted journalist and Rahul Tyagi, a known face in the field of event management.
The company is a brain child of multifaceted journalist, Manoj Rastogi and Rahul Tyagi, a well known mastermind in the field of Event Management. We add value to the clients profile and help in creating exclusive positioning for them. Our focused approach through creative endeavours brings about positive attitudinal change about client’s brand among the target audience which enhances the client's brand equity.
Our umbrella company Telemission Media Pvt. Ltd. thrives on a galaxy of professional and experienced professionals from fields such as public relations, marketing communications and journalistic backgrounds. The company believes in the integration of various platforms such as PR, consultancy and media to provide a holistic solution to all communication based needs. On the other hand, Happenings is a professionally managed organization, which is into media buying and television times sales, events, promotions, mall radio, mall marketing and management, retail consultancy and marketing, OOH et al. WPe is known for its adroitness from concept visualization to realization of the event.
Vision
Our secret of success is rigid yet flexible process oriented event management. With innovative ideas and creative designs, WPe looks forward to work in an optimistic way. Concentrating on roots makes our concept effective. We value the active participation of the key players of a particular community so that we can work in tandem to bring about a visible change; a change which can be beneficial for our client.
WPe cherishes to manage large national and international events. With our strength of CSR, we intend to create high impact campaigns so that we should carve out a niche for ourselves in the field of events and OOH Communications
Innovation
Innovation is the key of success to our event company. We provide media coverage to our clients. Starting from conceptualizing and planning to execution, we provide everything under one roof.
Initiative
We never hesitate to take a lead. Thinking out-of-the-box is in our DNA. We take the initiative by providing total media coverage from our company.
Integration
A balanced amalgamation of thoughts, technology and team effort reflects in our business outline.
Mission
WPe focuses on buying, planning and developing innovative OOH media on national and international platforms.
Corporate Value
We believe in honest and dedicated professionals. We invent cost effective, qualitative and time-bound packages. We are always open to offer our clients value added services. WPe has a team which raises its quality and performance bar everytime it is required.
A multifaceted journalist with a social bent of mind, he has actively been in media for the last eighteen years. Concept visualization and media management is his forte. “Kauwahakni”, a telefilm on the issue of girl child is his brainchild. He is currently working on three films.
Samidha Varma
Samidha Verma has worked with Zee Television Network (Alfa Marathi TV), Delhi, as a correspondent and assistant producer since 1999. She actively participated in the launching of the news bulletins of the channel from Delhi. She has participated in many radio dramas from 1995 to 1997 as a casual drama artist.
Jai Prakash
Jai takes over 16 years of experience in Television and Broadcasting industry in India. Having acquired his skill sets and trained by MNC's like Singapore Telecom and Russian Satellite Earth Station. With years of experience in Television programming, News, Live broadcasting, with Satellite and Terrestrial Channels like Jain TV, S1 News Channel, Amity TV ,Space TV and Prasar Bharti (National Broadcasting Corporation) Doordarshan of India.
Rahul Tyagi
An advertising and event management professional, he brings with him diverse experience of more than one decade in the field of event management, brand management, mall management, outdoor advertising and event production.
1)The first should be from your current servicing/planning portfolio and therefore a brand you understand well
2)The second should be a brand you’ve never worked on but which you would like to ideate on. This one you’ll have to research a little.
Come up with a central creative thought for each brand and tell us how you see it working across the different media Big has to offer :
Radio and BTL activation HAS to be part of the plan.
As far as radio is concerned, the idea has to go beyond the 30-second ad spot. Innovative radio spots may be part of the plan but don’t stop there… Integrate… Disrupt… Do something !
Other than radio and BTL activation, you could include OOH and/or digital. The more, the merrier. As long as it’s not a forced fit.
Present your ideas in a well articulated word document. Give examples wherever required to illustrate your idea.
If you include OOH in your plan, it is NOT necessary to provide visuals as long as your idea comes through in the way you describe it.
If you have a flair for scripting, feel free to show off. However, it is NOT a criteria.
Pointers for choosing the brands you work on :
They should both be Big Spenders and therefore attractive business prospects for Big.
They should both be currently active in the market because you will need to refer to their current communication to understand the objective your ideas need to answer and the key message your ideas need to deliver. The ideas should be in sync with their overall campaign.
They need NOT be currently spending on Big or on radio. In fact, if they are not spending on radio then your ideas need to meet the added challenge of demonstrating what radio can do.
Film premiers, in entertainment parlance, are a standard way of “introducing the new released movie to public”. It is best way to promote a film. A number of film premiers have been handled by our company which includes:
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Preview of Subhash Ghai’s “Pardes” at Siri Fort Auditorium.
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Golden jubliee celebration of Subhash Ghai’s “Pardes” at Odeon.
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Premier of Sohail Khan’s “Pyar Kiya To Darna Kya” at Siri Fort Auditorium
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Premier of Gulzar’s film “Hu-Tu-Tu” at Siri Fort Auditorium
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Publicity campaign of Ritesh Sidwani’s film ‘Lakshay’
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Premiere of ‘Shootout at Lokhandwala’, in Delhi and Jaipur
Sports Events
Sports play a pivotal role in the all round development and well-being of a person. To erase the hitherto prevailing myths regarding sports, we at WPe encourage and promote sports to the sport’s lovers in a never-thought way.
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Six cities promotion of Atlas, named, ‘Team up with Robin Singh’.
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A rural sports meet, Rajiv Gandhi Sports Festival 2006 was held at Ambedkar Stadium, New Delhi
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ICL 20s World Series Promotion in Delhi
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Press conference with Indian Hockey Federation
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New Media
Brand Launches
A brand cannot achieve leadership status, or attain its objectives, if it is not presented correctly in the market.
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Launch and press conference of the Home Town at Great India Place
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Launch of LifeStyle at Great India Place Noida
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Opening of Costa Coffee at GK-I
Dealer Meet
WPe generates awareness among the dealers about the product and its target audience.
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All-India dealer meet of Atlas Gold Club and its launch at Maurya Sheraton
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Dealer meet and re-launch of Henko at Tivoli Garden
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Annual meet of CSC at Crystal Garden, Pragati Maidan.
Retail Launches
We serve our clients the best place and time to highlight their store/outlet in the eyes of customer.
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Motor Company at IITF 2003 TVS
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BIG BAZAAR LAUNCH CANTER ROAD SHOW IN NOIDA at India Place Noida
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BIG BAZAAR LAUNCH IN PANIPAT
Mall Carnivals
Mall is best place for shopping and entertainment. To magnetise the customers towards a mall, its authority uses various tools through different carnival and events. Following carnival activities were organized by WPe malls:
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Christmas decoration and celebrations of Shipra Ma
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Christmas Carnival on 24,25 Dec at West Gate Mall
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War of the DJ’s at Metro Walk, Rohini
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Diwali decoration and carnival at Omaxe Mall, Gurgaon
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Holi Celebration for Unitech at City Walk Mall Rohini
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Valentaine celebration at city square
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Interactive demonstration by Sanjeev Kapoor at Entertainment Paradise Jaipur.
Music Concerts
Music is the best way towards enthrall someone. We organize music concert of various genres depending on the target group
A number of musical nights include
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Rock Shows by “Parikrama.”
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Festival of FMS Delhi
Promotions and Road Shows
WPe, through its unique blend of marketing and showcasing, highlights a brand through different activities. Road shows and various promotional events are a way to grab the attention of the target audience.
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Car display for Radio City at Center Stage Mall, MGF Metropolitan Mall & Ansal Plaza
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Promotion and stall management for SCS Group at MGF Mall
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“City Bajao Bike Le Jao” contest for Radio City
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Roadshow with Dragon Dance for FedEx
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Papa Johns banners activity in Gurgaon
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Promotion for California Prunes at Spencer Gurgaon, with Sanjeev Kapoor, a renowned chef
Exhibitions
Our concept is to bring a product and its target group at a common platform. Exhibitions are such a tool.
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Marketed and managed events for Mudra’s Exhibition Countdown 2000 at Indira Gandhi Stadium, Delhi
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Stall management for five brands at Aahar 2006
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“City Bajao Bike Le Jao” contest for Radio City
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Roadshow with Dragon Dance for FedEx
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Papa Johns banners activity in Gurgaon
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Promotion for California Prunes at Spencer Gurgaon, with Sanjeev Kapoor, a renowned chef
Other Events
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Backstage management of Miss Delhi 2002
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Managed May Ball celebrations for New Friends Club, New Delhi
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Silver Jubilee celebrations of The Telegraph at Maurya Sheraton, Delhi
Out Of Home (OOH) Media
WPe proposes the best marketing communication tool for their clients to broaden their reach towards the customer in the form of 'on-the-go' in public places, in-transit, waiting and/or in specific commercial locations. Our company is one of very few companies which works on outdoor media.
Few outdoor campaigns are
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Campaigns at MGF Metropolitan Mall
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Campaigns at Sahara Mall
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3Cs Lajpat Nagar, New Delhi
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Campaigns at SRS World
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Airtel campaign at Zoo
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Campaign of Papa John at DND Flyover
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Celebrating Changing Delhi Campaign for Radio City at flyovers, parks, BRT, monuments, DTC buses
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Managed “Celebrating Changing Delhi “2008 for Radio City FM.
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